With this case study, we encourage you to view your own financial products through the lens of the future. UXDA's approach is described in great detail in our previous financial UX design case studies: 1. For example, Westpac Banking Corporation and Current provide financial data visualization and budgeting through smartphone-based augmented reality. A helping hand for entreprenuers. In the future, a bank that strives to ensure easy and smooth flow for its users should be easily accessible inside a VR/AR experience. It’s five pages of a lot of personal information, all of which needs to be typed on the phone! Fintech Case Study: UI/UX Design Concept of Mobile Banking App for Neobank - YouTube. UXDA stepped on the Finovate Europe 2019 stage in London beside other world's leading finance innovators and influencers to demonstrate which direction the financial industry is heading to. In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry. Get in touch. By using our website, you agree to our Cookie Policy. type of problems and solutions was quite similar to this case of user, Mixed reality will be established by two types of devices─holographic and immersive. We believe that, in the future, this will be a rarely used function because, thanks to open banking connections and global digitalization, the majority of recipients could be easily found since they will already be connected to the user account. Analyzing spendings and setting up budgeting through an AR headset while enjoying hot cocoa on the winter holidays in the countryside. Fintech startup case study. There's no doubt that it looks impressive, but it's questionable whether it makes banking itself more convenient and user friendly. The search bar in the payment section is for searching previously made transactions, as well as creating new ones. Resolve the high dropout rate that occurred before users started making investments. Minimalism in design is not about flat color palettes and non-skeuomorphic buttons—although often that helps—it’s about how information is structured and the cognitive load required to use the given features. UX Case Studies. From the get-go, it was important to set a playful tone—colorful sign-up screens convey a distinct personality and small transition animations help increase engagement. Goal: We partnered with Zignaly to increase their user activation rate. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. ... Then I created a concept for a Fintech app during my Professional UX/UI Design Specialization under the Final Project in Motion for Interaction. However, in UX, these limitations can be a blessing and provide a structure for designers to work with. We tried to avoid the potential of users getting stuck because they were confused about the next step. 2019. Let's say “hello” to the future and dive into how this kind of banking service could look in VR/AR and how we would be able to use it. 5 key insurance applications fully automated in 5 months. UX Case Study: A SpaceUX Shuttle in Global Transaction Banking. One of the largest challenges of VR/AR banking design is user interface transition from two-dimensional (2D) to three-dimensional (3D) interactions. hello@uxstudioteam.com +36 20 516 9779. At nearly every step of the investing process, we provided heavily-curated content in the form of tooltips that users could see or skip. It is possible to swipe or tap every element on the screen, just like in the physical world. Mastering Fintech UX – A Design Case Study Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. We provide dedicated UX teams to brands worldwide. They can also swipe favorite contacts to the left to quickly find a recent one and send money instantly, or swipe the right balance bar to compare this month’s expenses with the previous month. The first mixed-reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking by UXDA. In 2018, Froggipedia—an AR app designed by Tejas—won Apple’s “iPad App of the Year” award. The This way, users could read up on anything they didn’t understand and skip everything else. The knowledge base was organized to reflect various user personas (student, married, retired, homemaker, etc.) His main goal is to impact the lives of people by creating impactful digital experiences. Users who already completed the KYC were automatically 95% complete and only needed to confirm their information and provide a digital signature. Delightful banking 3D dashboard overview through smart glasses while enjoying the sunset on the beach. This level of customer experience was uncommon for the client, so we delivered detailed animations as specs to the development team so they could better understand our design strategy and how they should implement our designs. Usability is an essential requirement in the fintech space so once the framework for the backend was in place, they engaged with us to start work on the user experience of the mobile app. This requires deep adaptation of UX/UI design principles and methods for the depth of volumed space. Managing the bill payments through smart glasses while waiting for a transfer between flights. When people move roles or leave the business, hard-won experience and knowledge is lost. The client’s concern was that a significant percentage of users would use Fisdom to make their first-ever investment, so it was critical to educate first-timers about the process without making the experience “too novice” for everyone else. At every step along the way, they can see what is happening, their current progress, and what’s next. Checking the banking account list through AR headset while relaxing in a boat on a picturesque vacation. Investing is hard enough, so we made a conscious effort to keep things simple, both for process and interaction. This included simple usability tricks like showing the number pad keyboard for number-only entry fields, using the camera to scan documents or cards where available, etc. and levels of expertise. This sharpened our focus on building trust through visual appeal and ease-of-use. ... Design The MVP is an incremental roll-out design approach aligned by user research and concept validation and usability studies. Users can filter content based on their lifestyle or level of expertise. Research ways to improve the investment registration process (more on this later). Holographic devices place digital objects into the real world as if they are really there. By tapping on the backward bullet, the user easily switches from sending money to requesting it. Every day, millions of people, both offline and online, do not make their desired purchases. In this way, users were given the opportunity to build rapport with the app. Typically people invest in stocks, bonds, or a multitude of other things based on…well, anything! The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. The app breaks the process of gathering all the essential information into bite-sized, distinct steps—making the system smooth and simple. One overarching goal was to provide any user—regardless of experience—all of the information necessary to make wise investment decisions. This is not an attempt to make some precision forecast. A New Way To Delegate And Split Expenses: Fintech UX Case Study. Although tempting when you want to display all possible information at once, this wouldn't be a great idea as it could cause cognitive overload and frustrate the user. Fintech Innovation Studio. Koru UX Design Inc., 7600 Chevy Chase Drive, Suite 300, Austin, Texas, 78752, USA. Solutions. Customers can easily detect the situation with expenses by exact categories and compare it to budget limits. Case Studies. Originally, the KYC was a prerequisite for users to make an investment, but in our usability testing, we found a significant dropout rate during the process. Much of this data worked perfectly for the KYC, so users could save significant time by either scanning their tax permanent account number (PAN) card or by entering the PAN manually (all Indian citizens have a PAN). Most still lack the clean interface design and refined user experiences that have become commonplace in other types of apps, but the change has already begun, and more apps and services are creating better defined, smarter experiences that address user needs. Banking Back-Office Transformation that Led Vendor to a Global Expansion, 4. In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. How to Create Banking Super App Based on 10 Latest Tech Trends, 3. When learning anything new, being bombarded with information can be overwhelming, which makes most users leave before they begin. The National — Wealth Management Bank, (NWM) is the 5th largest investment bank in Canada.It is headquartered in Montreal, with branches in most Canadian provinces and benefits from one of the largest investment advisor networks in the country. Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into … There is a lot to like about Acorns from a usability perspective, but one of their savvier design choices was intentionally making some of their processes harder to complete. On the dashboard, the user sees a summary of his/her main account, cards connected to the account, an expenses/income bar, upcoming payable bills, favorites to whom to send money, a budget data chart, profile icon and five-section navigation bar. From there, the app suggests various options (using historical data and machine learning) and users can invest towards that goal with monthly deposits. A glimpse of the MANTL Console as account opening went from a single product to becoming part of the SaaS platform. ... We did the full UX and UI design of a Mobila Application that is a centralised place for generation and storage of OTP (One-time passwords) ... VIEW CASE STUDY. Yet because of the wealth of alternatives, the initiative to make the app fun and engaging had to be taken into consideration throughout the entire process. Investing long-term is daunting, and few of us know exactly where we want to be financially (aside from “I want to be rich”). A battle for small business Most people won’t notice which brand of payment terminal they’re tapping their card onto when they buy a latte, because from their perspective, they’re all the same. Users set an investment goal—an amount they want to accrue over a selected period of time. Interesting. Compared to the desktop or mobile experience, VR/AR design is not limited by the screen size. By simply tapping on the payment icon in the navigation bar or swiping the screen to the left, the user is taken to the payment section where he/she can manage bills and regular payments, as well as transfer funds to his/her mates. The summary shows how much a user has spent and how much is left to reach his/her budget limit. A study on the UX of point of sale (POS) payment services. This article is a User Experience (UX) Case Study of the Venmo app. Case study: Product Strategy, UX, Design Systems . This wasn’t just for clarity and keeping the app light-hearted; it was specifically to make sure users always had a path forward in order to complete a task, or go back, or read more about the feature. Their money, safe in escrow, would be refunded if the form wasn’t submitted. To adapt this 3D interface design for 2D devices, we placed elements in front and behind the main dashboard. The updated process has built-in suggestions based on market heuristics and can help users with their goals more accurately. We might not be able to know exactly what tomorrow holds, but we can do our best to prepare today and become the pioneers of the future. * To comply with my non-disclosure agreement, I have omitted, modified, and obfuscated confidential information in this case study. Unfortunately, financial services is no exception. This will enrich consumers' experience with as-seen-in-a-movie opportunities in all the industries, especially after AI and 5G integration. ... We are Product Design Studio - we translate your business goals and objectives into insightful UX, remarkable UI and distinctive visual concepts. time, what a coincidence), only for the Argentine market. If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind. In any case, it is By providing visual associations with goals and clear financial targets, users can understand and see the expected outcome of their investment. Case Study: How Moving to HubSpot CMS Revolutionised UX, Sales & Marketing for Tradeguider Published by Maria Milea on June 30, 2020 under HubSpot As a digital growth agency for the Financial Services industry, we get a lot of requests for website rebuilds, redesigns and CMS migrations. although in our case we work more from the concept of emotional design, By the time we started to work together, Bofin had ramped up a team of 50+ developers who were all busy overcoming the technical challenges posed by such an ambitious project. Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. The only way to be ready for the revolutionary switch to VR/AR digital reality is to start generating ideas and concepts today. Activating the banking AI advisor through an AR headset to schedule financial tasks while on an adventurous mountain hike. Let do great product together. Creating a quality fintech user experience for apps like Venmo is extremely challenging. The investment process in India requires that investors complete a one-time Know Your Customer (KYC) form. To help simplify the process, we added visual associations to all financial goals. This cut the time to enter required data into the KYC by half…at a minimum! Choosing a strong color scheme helped lay the foundation for the use of images for visualizing various investment strategies (illustrations courtesy of Freepik). For UXDA, it was a daunting challenge to create a cross-platform design language that makes our VR/AR banking solution available for every channel, but we succeeded. Such a virtual bank could prepare personal offers based on a customer's preferences, financial track record and similar customer analytics. Virtual reality (VR) and augmented reality (AR) are nothing new for passionate gamers, but, in other industries, especially banking, it could cause a revolution. In an exclusive case study we uncover the TOP insights of creating an exceptional UX for a corporate banking product by iGTB that consists of … the previous tests). Read more about the possibilities of AI in banking in this Mobile Banking Super App UX Case Study. Thanks to AI, those are more than the usual advertising. How We Designed the World's Most Awarded Banking App Concept, 2. Nice, I have been personally using wealthapp (https://wealthapp.com/ ), it's simple to use but not very happy with the site design though :-). By blending the physical and the virtual world with augmented reality, mixed-reality banking overcomes the limitations of a physical screen, bringing finances closer to the user. Thence is a product performance UX Design company, dealing with a wide range of industry verticals such as Enterprise Saas, Consumer Internet, Fintech, Edutech etc. FINTECH SAAS PLATFORM. DCU Fintech Case Study. With the power of Financial UX Design, we can help you turn your business into a loved financial brand that has a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty. With Fisdom—an investment app designed to make investing easy for people without an education in the Indian stock exchange, the client has three main goals: Fisdom operates differently than most investment apps or services. Fusioning Fintech and VUI — a UX case study. UX Case Study: World's First Mixed Reality VR / AR Banking Design Concept. UXDA's team of expert financial UX architects and designers introduces you to the first mixed-reality banking concept that includes VR and AR banking design, tablet, wearable, desktop and mobile banking UI / UX. So we moved the requirement for KYC registration to the end of the process. We started off doing a netnography to study the market, see what the competitors were doing and identify potential market gaps. Thank you!Check out your inbox to confirm your invite. Immersive devices create an immersive experience by hiding the physical world and replacing it with virtual reality. This made the choice easier to understand. We did so by creating a palette that sported bright hues to support the light and playful concept of the application. USA. Today, virtual reality and augmented reality have already become mainstream in the gaming industry. SG New Tech. I There are hundreds of useful financial products, but the majority of bank users aren't even aware of them. During the research phase, we found that there were a few government-approved APIs that scan for and provide essential personal information. This investing method removes the complexity of choosing individual investments (though users can still invest in whatever they’d like), which makes it critical that the app builds trust with the user every step of the way. This creates a sense of trust in users. Redington had determined a use-case to create a digital, centrally accessible way to document the investment fund review process for their main client. The app’s user flow was designed with constant feedback and clear actions for users to take, guiding them along which creates trust in the app. Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. DBS is shaping up to be a fintech innovator when it comes to both external customer facing digitisation as well as using tech to provide operational efficiency. Users can see more account details by tapping on it. Let us introduce you to the first mixed-reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking. ... Fintech. With Fisdom and several other apps like Wealthy and Sqrrl, fintech apps in India are improving thanks to a user-centered design approach. He spent 10 years researching UX and finance to create UXDA's methodology. This allows the user to “feel” his finances in a completely different way and discover a revolutionary, previously unseen virtual banking environment. ... Our case studies are derived across the breadth of our experience in solving pertinent challenges for our clientele across industry verticals. By continuing to use this site you agree to our. Users who didn’t complete the KYC still had to provide their essential information, so it was important to make input easy and fast. The potential of VR/AR's power to create an exceptional user experience is still undiscovered, which is why’ UXDA took on the challenge to demonstrate how this kind of future banking would work. Thence: Fintech UX Case Study (Golden Pie) Thence helped to craft the User Experience(UX) for India’s first online investment platform for bonds and debentures. Checking recent transactions through an AR headset while having a picnic in the park. Financial apps are seemingly at a disadvantage because of regulatory and legal requirements. The user can switch accounts from a card view to a list view just by tapping the switcher in the upper left corner. How … achieving a greater engagement than the existing version (at least in just made exactly the same type of site (I am delivering assets at this Friendly error messages, highlighted calls to action, and helpful hints simplify complex processes without getting in the way. Some banks and Fintechs are already trying out VR/AR features in their products. With the appropriate context, financial apps can offer a pleasant and interesting user experience instead of following the drab status quo model. If you are seeking an exceptional competitive advantage in the digital age, contact us! This is especially challenging for an investing app, not only because the content needs to be open and easy to understand, but also engaging to promote usage. In considering the transition from 2D screens to a 3D VR/AR platform, we have rethought the app interface from a 3D perspective by adding depth. So, let's explore in detail how UXDA's mixed-reality banking could enrich the future banking experience. This is the only way to enable the best possible service and opportunities for the user. since it confirms that the methodology used was the correct one. The user can easily swipe account cards to see the balances of his/her other accounts. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get … This still left a significant challenge: Actually filling out the KYC is a ridiculous process. So, UX case studies play a very important role in UX designer's life. Vivid graphics and illustrations enhance the experience, which is important in order to make a dry subject like investing more exciting. But, true mixed reality potential lies far beyond games; it's a new digital platform that provides a revolutionary user experience. Let us introduce you to the world's first mixed reality banking design concept by UXDA: Video of world's first mixed reality banking design concept by UXDA in action. To reduce operating costs, improve data capture and speed time to market, Hyperion needed to digitise existing products and processes, and accelerate new product delivery. It has voice processing and could serve the customer even without opening a virtual banking app. VR/AR has one of the highest projected growth potentials, according to tech experts. ... Our brief stated that we had to generate a product involving fintech and voice user interface. Product Design. ... Read the case study. Keystone - UX redesign for a higher education platform. VR and AR technologies will merge digital content with the real world to create one constant reality. UI Design Best Practices and Common Mistakes, Empty States – The Most Overlooked Aspect of UX, Simplicity Is Key – Exploring Minimal Web Design, Heuristic Principles for Mobile Interfaces, Designing for Readability – A Guide to Web Typography, In the Spotlight: the Principles of Dark UI Design, Coliving Trends for the Remote Work Lifestyle, Information Architecture Principles for Mobile (with Infographic), Evolving UX – Experimental Product Design with a CXO, Paving the Path to Purchase – eCommerce UX Best Practices. For example, if we are in a virtual or augmented reality session, do we need to exit out to check a few transactions or send money to relatives using mobile phones? How We Designed the World's Most Awarded Banking App Concept, How to Create Banking Super App Based on 10 Latest Tech Trends, Banking Back-Office Transformation that Led Vendor to a Global Expansion, How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. UX case studies are one of the most essential parts of a UX designer's portfolio. With the app’s contextual tooltips, content was written to be fun yet direct. Those risks paid off; the Fisdom app now has hundreds of thousands of installs (up from 1-5k pre-redesign) and a 4.2-star rating on the Google Play store. This case study is second in a series of UX design concepts that shares the future of the financial industry via UXDA visualization. This VR/AR banking case study demonstrates UXDA's vision of the future of banking. Earlier this year, as part of Codal’s UX Case Study series with Usability Geek, I analysed the interface and user experience of the robo-investor Acorns, a popular fintech app. Such budget data visualization is provided for every connected account. Please note that this case study was written in 2016 and lots of things have ... Redesigning the UB Smart Bus app — UX case study. Fintech UX Case Study. The main question is: how will everyday services work in the new environment, especially banking? A simple misunderstanding of even basic features could theoretically lose users a lot of money! Viewing favorites payments through an AR headset to quickly split the bill between friends right after you had a wonderful dinner by the seaside. Fintech Case Study: 10 Tech Trends That Will Completely Change Our Banking Experience Published on August 11, ... UX design case study of how online banking user interface should work. As a side benefit, visualizations also provide a way for users to learn about those options and make better-informed decisions for investing their money. Get in touch with us! How we solved user drop-offs: A FinTech mobile app case study. Sales +1 512 333 1291 After opening a list of particular account transactions, users can use the menu on the right to search for specific transactions, change the history time range or filter transactions by type, beneficiaries or categories. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get me started on documentation. In this app, the process is reversed. Overviewing the financial product marketplace through AR headset right from the office to get additional funding for the business. Shuttle in Global Transaction banking to enjoy lifelike, immersive experiences see fintech ux case study competitors!, virtual reality and augmented reality should relate to the end people by creating impactful digital experiences,. Resolve the high dropout rate that occurred before users started making investments and Head product. 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